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Feb 2021 - Mar 2021

Chicbones is a niche florist brand based in London. In February 2021, Chicbones and I engaged in a one-month branding design project. In our discussion, we decided to try to create an identity that breaks away from the femininity that is stereotypically associated with florists. I hoped to inject a sense of neutrality into the brand, and to extend the often-gendered definition of "beauty".

Photo by Brand


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